Senior Analyst– CRM-Marketing Engagement Team - Deloitte Support Services India Private Limited

As a Senior analyst, you would closely interact with Deloitte's internal stakeholders and support their CRM system and direct email marketing programs, which include managing campaign-related data in CRM and sending internal and external emails using Marketo. As a Senior Analyst, you would lead the strategy, execution, and optimization of marketing automation initiatives using the Marketo platform. This role acts as a subject matter expert, collaborating across marketing, sales, and IT teams to drive campaign success, enhance lead management processes, and deliver actionable insights for business growth.

Key Responsibilities

• ·       Strategic Campaign Design & Execution
• Ø  Set up advanced campaign workflows, including multi-stream nurture programs, progressive profiling, and behavior-based triggers.
• Ø  Create and manage tokenized templates using Program Member Custom Fields (PMCF), ensuring modularity and scalability.
• Ø  Build and maintain audience segments within Marketo to implement dynamic content blocks in emails and landing pages to deliver tailored experiences.
• Ø  Troubleshoot rendering issues across clients (Outlook, Gmail, Apple Mail, etc.)
• Ø  Set up and manage integrations with platforms like LinkedIn Lead Gen, Deloitte AEM landing pages.
• Ø  Implement Bot Activity detection & filtration by using custom logic to ensure accurate engagement tracking.
• Ø  Build and optimize Email & Landing page A/B tests across subject lines, content blocks, and CTA strategies using Marketo’s native testing tools
• Ø  Implement and manage UTM parameter strategies to track and report on user-level engagement using personalized URLs. (web personalization-PURLs).
• ·       CRM (Salesforce) Management
• Ø  Work closely with CRM admins to ensure accurate, real-time data sync between Marketo and Salesforce. Understand the Integration model and APIs like MuleSoft.
• Ø  Write and troubleshoot SOQL queries for performing various data import & export for different objects (e.g., Contacts, Leads, Campaigns, etc.)
• Ø  Use Salesforce Inspector to quality check and debug data issues.
• Ø  Configure and validate field mappings, campaign associations, and attribution models.
• Ø  Creation of custom reports & dashboards for campaign performance overview.
• ·       Event/Webinar Lifecycle Management
• Ø  Automate waitlisting and streamlining attendees tracking using Event Cap functionality.
• Ø  Implementing QR code-based check-in for Events & webinars by integrating Marketo with external tools.
• Ø  Build end-to-end custom registrations and dynamic forms for events and webinars using the Cvent tool.
• ·       Data & Performance Analysis
• Ø  Analyze campaign performance and provide actionable insights to improve engagement, conversion, and ROI using Revenue Explorer reports.
• Ø  Create and maintain dashboards and reports to track KPIs and marketing attribution.
• Ø  Perform regular Data audits & take due diligence for performance optimization.
• Ø  Configure time-based triggers to detect and respond to inactive user behaviors within defined workflows.
• Ø  Monitor deliverability, bounce management, and spam health metrics
• Ø  Understand and apply Marketo’s data retention policies, especially as they relate to smart lists.
• Ø  Interpret lead activity logs for actionable behavioral insights for campaign optimization.
• ·       Platform & Process Optimization
• Ø  Oversee data hygiene, compliance (GDPR, and integration with CRM and other platforms).
• Ø  Create a dynamic preference center to manage subscriptions and capture communication preferences.
• Ø  Identify opportunities to streamline and determine redundant processes.
• Ø  Document operational workflows, campaign templates, and standardize best practices for consistency and scalability
• Ø  Maintain naming conventions & create appropriate workflows to automate existing campaign flow processes.
• ·       Stakeholder Collaboration & Training
• Ø  Serve as the primary point of contact for Marketo-related projects and initiatives.
• Ø  Design actionable reports for stakeholders, surfacing insights, and provide time-series analysis to inform campaign strategy and optimization.
• Ø  Mentor and train new team members on Marketo & CRM best practices.
  
  
• ·       Project Management
• Ø  Strong Understanding of Project management tools like ServiceNow, Monday.com
• Ø  Monitor project progress, manage changes, and ensure timely delivery of milestones.
• Ø  Serve as the primary point of contact for project stakeholders, providing regular updates, managing expectations, and conflict management.
• Ø  Configure and manage a dedicated mailbox for Campaign Support and monitored response.
• Ø  Proactively assess data and processes to identify and mitigate potential risks.

Work Location: Hyderabad

Shift Timings: 11 AM to 8 PM

The team

The USI BSO team at Hyderabad supports the Deloitte organization in Belgium with a wide variety of capabilities, such as financial reporting, HR and financial transaction processing, administrative services and helpdesk support, marketing, and IT services.

Qualifications Required:

•        MBA or master’s degree in marketing, BTech/BE, or related field.

•        2 to 5 years of Hands-on experience with any marketing automation platforms. (Marketo, Eloqua, SFMC, etc.)

•        Marketo Certified Expert is highly preferred.

•        Proven expertise in marketing automation, lead lifecycle management, and campaign analytics.

•        Strong analytical skills with experience in data visualization and reporting (Advanced Excel (pivot tables, VLOOKUP, data analysis), Marketo Analytics, etc.).

•        Excellent project management, communication, and stakeholder engagement skills.

•        Ability to manage multiple projects and priorities in a fast-paced environment.

Preferred:

•        Proficiency in HTML/CSS for email developments & Landing page customizations

•        strong debugging skills across Marketing Automation Platforms (MAP) & CRM platforms.

•        Knowledge of Cvent will be an added advantage.

•        Proficient in PowerBi, SOQL, Salesforce Inspector, and related tools for deep data analysis.

•        Solid grasp of email marketing best practices: compliance, Data privacy regulations, deliverability, and performance optimization.

•        Experience in B2B marketing or enterprise environments.

How will you grow

At Deloitte, we have invested a great deal to create a rich environment in which our professionals can grow. We want all our people to develop in their own way, playing to their own strengths as they hone their leadership skills. And, as a part of our efforts, we provide our professionals with a variety of learning and networking opportunities—including exposure to leaders, sponsors, coaches, and challenging assignments—to help accelerate their careers along the way. No two people learn in exactly the same way. So, we provide a range of resources, including live classrooms, team-based learning, and eLearning. DU: The Leadership Center in India, our state-of-the-art, world-class learning Center in the Hyderabad offices is an extension of the Deloitte University (DU) in Westlake, Texas, and represents a tangible symbol of our commitment to our people’s growth and development. Explore DU: The Leadership Center in India.

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.

Deloitte’s culture

Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture that is inclusive, invites authenticity, leverages our diversity, and where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.

Corporate citizenship

Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people, and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte’s impact on the world.