Specialist Deputy Manager—Copywriter
If you’re a marketer, creative, communicator, storyteller, or strategist, our unique blend of talented pros needs one more ingredient: you. Deloitte’s full-service Brand, Marketing & Communications organization is seeking collaborative creatives, skilful strategists, and marketing masterminds to lead our businesses in exciting new directions. At Deloitte, we combine world-class creativity and business knowledge, insightful strategic thinking, and Deloitte’s powerful brand equity to create undeniable impact. If you find opportunity where others don’t, thrive in a supportive and diverse team environment, keep your finger on the pulse of cultural trends and the latest technology, and apply new ideas to challenge the status quo, then we want your talents in our mix. Together we’ll discover new ways to transform out-of-the-box concepts into work that feels like marketing magic.
In this role, you’ll contribute to the growth and development of the organization in a variety of ways. Everyday you’ll have the opportunity to use your skills to bring big ideas to life. We celebrate inquisitive team players who can regularly anticipate, adjust, and act in a rapidly changing market and marketing landscape—and find new opportunities within it.
The team
Deloitte’s Creative team within the Growth and Purpose office brings together the strength of Deloitte’s brand and the expertise of inspired marketing and creative professionals to deliver meaningful business impact. By combining strategic insight with world-class creative thinking, the team develops compelling, data-informed work that supports key business priorities. When stakeholders need next-level solutions that support their business priorities, Brand, Marketing & Communications is the partner that can transform big ideas into big impact.
The work you’ll do
- Lead copy development for multi-asset campaigns across email, social, web, landing pages, advertising, and related marketing content.
- Translate business objectives, audience insights, and strategy into differentiated messaging frameworks and campaign narratives.
- Serve as a strategic partner to senior marketers and stakeholders by clarifying objectives, sharpening briefs, and recommending messaging approaches.
- Present concepts and copy with confidence, manage reviews, and guide stakeholders through revisions.
- Ensure consistency of voice, quality, and brand alignment across campaign components.
- Use approved AI tools to accelerate concept exploration, audience adaptation, message testing, content reuse, and optimization, while maintaining accountability for judgment, compliance, tone, and final output quality.
- Coach and mentor copywriters through structured feedback, editorial guidance, and quality oversight.
- Identify opportunities to improve workflows, templates, and team efficiency through stronger processes and practical AI adoption.
- Manage multiple high-visibility assignments independently and escalate risks early when priorities conflict.
- Contribute to raising creative standards across the team.
Work timing: 2:00 PM–11:00 PM (IST)
Location: Hyderabad/Bengaluru
Qualifications
- Bachelor’s degree in Communications, Journalism, Advertising, Marketing, English, or a related field; postgraduate qualification preferred.
- 9–12 years of relevant experience in agency, in-house creative, marketing, or copywriting roles.
- Strong portfolio demonstrating high-impact campaign work across multiple channels.
- Strong conceptual and strategic thinking, with the ability to balance creativity and business objectives.
- Excellent interpersonal skills and the ability to work directly with senior leaders and highly analytical stakeholders.
- Strong editing, proofreading, and project management capability.
- Experience in B2B, B2C or other complex-category marketing environments preferred.
- Demonstrated ability to use AI tools responsibly and effectively to improve quality, speed, and consistency.