Specialist - Brand Strategy, Specialist
Deloitte’s Brand, Marketing & Communications team combines the power of Deloitte’s brand with inspired marketing minds to produce envy-inducing business results. From events to social media to digital assets and execution, our blend of insights from expert marketers and world-class creative talent produces attention-grabbing campaigns anchored in data-infused strategies. When stakeholders need next-level solutions that support their business priorities, Brand, Marketing & Communications is the partner that can transform big ideas into big impact.
Work you’ll do
As a Specialist, Brand Strategy, you will:
- Serve as a trusted advisor to go-to-market and business marketers representing strategy with business pod leadership and building strong relationships with key stakeholders.
- Help to build insight-led marketing strategies that differentiate Deloitte’s businesses and offerings, leveraging market intelligence, audience research, and competitive analysis.
- Contribute to the development and implementation of integrated, full-funnel campaigns and content strategies to drive growth, market share, and measurable business outcomes.
- Contribute to the building of audience journeys and content strategies – including demand gen recommendations
- Conduct content audits, map content to audience needs, and identify gaps to inform content planning and development.
- Collaborate with creative, paid media, and data teams to translate brand and content strategies into compelling omnichannel campaigns and experiences.
- Champion an audience-first, “test and learn” culture, using data and insights to continuously optimize strategies.
- Stay current on industry trends, content formats, and emerging technologies to ensure Deloitte’s brand and content strategies remain innovative and effective
The Team
Our Brand Strategy team, part of Brand, Marketing & Communications, comprises thoughtful, creative, and collaborative strategists supporting Deloitte’s businesses. The team orchestrates omnichannel experiences based on audience-led insights and behaviors, driving effectiveness at every stage of the buyer journey. The strategists design and support end-to-end campaign planning and execution, helping business-aligned marketers execute more influential campaigns and multiply Deloitte’s collective marketing impact.
Work Location: Hyderabad/Bengaluru
Timings: 2 PM to 11 PM or 11 AM to 4 PM and 8 PM to 11 PM
Qualifications
Required
- Executive presence with the ability to present ideas, make recommendations, and advise marketers on strategy.
- Experience developing strategic positioning, content plans, and integrated customer journey campaigns utilizing data.
- Knowledge of owned and paid digital channels.
- Ability to work in a matrixed environment and build trusted relationships across diverse stakeholder groups.
- Ability to communicate priorities, manage multiple projects with competing deadlines, and adapt to changing requirements.
Preferred
- 3+ years of relevant experience in in-house marketing or advertising agencies.
- Experience in brand planning, media planning, or campaign planning.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts.
- Understanding of Agile methodology
- Ability to travel up to 10%.
- Strong English oral and written communication skills