Manager | Go-to-MarketRole SummaryWe are looking for a Manager to partner with U.S.-based Strategic Marketers—including portfolio marketing leaders, national marketing leaders, and Business Chief Marketing Officers (BCMOs)—to lead strategic marketing initiatives and service offering activations. This role sets campaign goals, guides cross-channel execution, and strengthens collaboration across teams. Managers own performance reporting, annual planning, and operational standardization, while coaching team members and ensuring marketing efforts align to business priorities and a client-first mindset.Key Responsibilities (What you’ll do)Annual Planning, Strategy & Alignment- Drive annual marketing planning in partnership with business stakeholders and portfolio marketers
- Lead competitive analysis and strategic alignment across priorities
- Collaborate with Client Account Teams, Research & Insights, and Market Intelligence to inform portfolio-level initiatives
- Integrate insights into campaign planning and standardize operations to improve efficiency and impact
Integrated Campaign Execution & Leadership- Help manage planning and delivery of integrated campaigns across channels (thought leadership, events, podcasts, digital platforms)
- Define campaign goals and oversee content development and production
- Ensure brand consistency across deliverables and channels
- Guide demand generation strategy and execution
- Leverage marketing platforms and tools to optimize execution and automate reporting
- Mentor and develop team members through feedback, performance management, and career development
Measurement, Reporting & PR Performance- Prepare and present performance reports to leadership
- Establish benchmarks and reporting cadences; provide strategic recommendations
- Direct media strategy for PR campaigns
- Analyze coverage and sentiment; recommend improvements to increase visibility and engagement
Skills & Competencies- Content & Brand Strategy — Shapes content vision, ensures brand integrity, and defines brand strategy for consistent communications and reputation management
- Quality & Standards Leadership — Establishes review processes and maintains quality standards across deliverables
- Technology, Data & Analytics — Aligns tech investments to business goals; optimizes data platforms; drives adoption of analytics tools for insights
- Strategic Planning & Portfolio Direction — Develops long-term marketing strategy; connects campaigns to lead gen and retention; aligns initiatives to business objectives
- Stakeholder Engagement & Influence — Develops engagement strategies and manages senior leader relationships to support organizational priorities
- Innovation, Change & Crisis Management — Drives innovation, fosters problem-solving culture, and supports crisis communications as needed
- Project & Financial Management — Oversees strategic marketing projects, standardizes operations, and manages large-scale budgets
- Team Leadership & Development — Sets leadership tone, coaches team members, and supports career growth
- Problem Solving & Continuous Improvement — Solves complex challenges, manages crises, and drives process improvements
Experience Required (Strategic Marketing Execution & Portfolio Oversight)- Execute nurture campaigns; monitor funnel metrics; partner with sales to improve conversion
- Lead account-based and opportunity-based marketing; coordinate with sales; track outcomes
- Manage SEO/SEM implementation; partner with web/content teams to improve search visibility
- Manage email calendars, workflows, and segmentation to evaluate effectiveness
- Qualify leads, track engagement, and support audience segmentation for demand gen
- Manage paid advertising with media teams; optimize performance using analytics
- Lead web development projects and UX/UI enhancements to improve experience and accessibility
- Drive PR campaigns; manage media relationships for consistent messaging and coverage
- Produce and manage press releases; coordinate media outreach; monitor coverage
- Manage content calendars and production workflows; maintain brand voice and quality
- Lead digital activations (video, podcasts, webcasts/webinars), including schedules, budgets, and vendors
- Plan and coordinate social campaigns (posting schedules, engagement strategy)
- Plan and execute events (logistics, budgets, stakeholder communications)
Qualifications- 10–13 years of relevant experience in B2B / professional services marketing with strong integrated marketing and communications capability
- Demonstrated ability to coach and mentor team members and manage performance
- MBA preferred (any Master’s degree acceptable)
Work Environment & Shift TimingsDeloitte offers a hybrid working environment designed to support flexibility and business requirements.- In-office: Tuesday and Wednesday are designated work-from-office days
- Schedule options:
- Staggered: 11:00 a.m.–4:00 p.m. and 7:00 p.m.–11:00 p.m., or
- 2:00 p.m.–11:00 p.m.
- Business expectation: Availability until 11:00 p.m.
- Shift timings and work arrangements may be temporarily adjusted based on business needs
Manager | Go-to-Market
Role Summary
We are looking for a Manager to partner with U.S.-based Strategic Marketers—including portfolio marketing leaders, national marketing leaders, and Business Chief Marketing Officers (BCMOs)—to lead strategic marketing initiatives and service offering activations. This role sets campaign goals, guides cross-channel execution, and strengthens collaboration across teams. Managers own performance reporting, annual planning, and operational standardization, while coaching team members and ensuring marketing efforts align to business priorities and a client-first mindset.
Key Responsibilities (What you’ll do)
Annual Planning, Strategy & Alignment
- Drive annual marketing planning in partnership with business stakeholders and portfolio marketers
- Lead competitive analysis and strategic alignment across priorities
- Collaborate with Client Account Teams, Research & Insights, and Market Intelligence to inform portfolio-level initiatives
- Integrate insights into campaign planning and standardize operations to improve efficiency and impact
Integrated Campaign Execution & Leadership
- Help manage planning and delivery of integrated campaigns across channels (thought leadership, events, podcasts, digital platforms)
- Define campaign goals and oversee content development and production
- Ensure brand consistency across deliverables and channels
- Guide demand generation strategy and execution
- Leverage marketing platforms and tools to optimize execution and automate reporting
- Mentor and develop team members through feedback, performance management, and career development
Measurement, Reporting & PR Performance
- Prepare and present performance reports to leadership
- Establish benchmarks and reporting cadences; provide strategic recommendations
- Direct media strategy for PR campaigns
- Analyze coverage and sentiment; recommend improvements to increase visibility and engagement
Skills & Competencies
- Content & Brand Strategy — Shapes content vision, ensures brand integrity, and defines brand strategy for consistent communications and reputation management
- Quality & Standards Leadership — Establishes review processes and maintains quality standards across deliverables
- Technology, Data & Analytics — Aligns tech investments to business goals; optimizes data platforms; drives adoption of analytics tools for insights
- Strategic Planning & Portfolio Direction — Develops long-term marketing strategy; connects campaigns to lead gen and retention; aligns initiatives to business objectives
- Stakeholder Engagement & Influence — Develops engagement strategies and manages senior leader relationships to support organizational priorities
- Innovation, Change & Crisis Management — Drives innovation, fosters problem-solving culture, and supports crisis communications as needed
- Project & Financial Management — Oversees strategic marketing projects, standardizes operations, and manages large-scale budgets
- Team Leadership & Development — Sets leadership tone, coaches team members, and supports career growth
- Problem Solving & Continuous Improvement — Solves complex challenges, manages crises, and drives process improvements
Experience Required (Strategic Marketing Execution & Portfolio Oversight)
- Execute nurture campaigns; monitor funnel metrics; partner with sales to improve conversion
- Lead account-based and opportunity-based marketing; coordinate with sales; track outcomes
- Manage SEO/SEM implementation; partner with web/content teams to improve search visibility
- Manage email calendars, workflows, and segmentation to evaluate effectiveness
- Qualify leads, track engagement, and support audience segmentation for demand gen
- Manage paid advertising with media teams; optimize performance using analytics
- Lead web development projects and UX/UI enhancements to improve experience and accessibility
- Drive PR campaigns; manage media relationships for consistent messaging and coverage
- Produce and manage press releases; coordinate media outreach; monitor coverage
- Manage content calendars and production workflows; maintain brand voice and quality
- Lead digital activations (video, podcasts, webcasts/webinars), including schedules, budgets, and vendors
- Plan and coordinate social campaigns (posting schedules, engagement strategy)
- Plan and execute events (logistics, budgets, stakeholder communications)
Qualifications
- 10–13 years of relevant experience in B2B / professional services marketing with strong integrated marketing and communications capability
- Demonstrated ability to coach and mentor team members and manage performance
- MBA preferred (any Master’s degree acceptable)
Work Environment & Shift Timings
Deloitte offers a hybrid working environment designed to support flexibility and business requirements.
- In-office: Tuesday and Wednesday are designated work-from-office days
- Schedule options:
- Staggered: 11:00 a.m.–4:00 p.m. and 7:00 p.m.–11:00 p.m., or
- 2:00 p.m.–11:00 p.m.
- Business expectation: Availability until 11:00 p.m.
- Shift timings and work arrangements may be temporarily adjusted based on business needs
#EagerForExcellence
#EAG-M&R
#CAB-MK
#CAB-SR
#CAB-KP
CBG_Marketing
#BM&C_G&P
Our purpose
Our people and culture
Professional development
Benefits to help you thrive
At Deloitte, we know that great people make a great organization. Our comprehensive rewards program helps us deliver a distinctly Deloitte experience that helps that empowers our professionals to thrive mentally, physically, and financially—and live their purpose. To support our professionals and their loved ones, we offer a broad range of benefits. Eligibility requirements may be based on role, tenure, type of employment and/ or other criteria. Learn more about what working at Deloitte can mean for you.
Recruiting tips