Marketing Analytics –Deputy Manager

We are seeking a creative and forward-thinking Marketing Analytics – Deputy Manager, specializing in data storytelling and insight generation. This role will collaborate with various marketing teams within the firm to analyze client and market data, enhancing the effectiveness of marketing programs and campaigns. The ideal candidate is motivated to learn the business and understand how our data and technology can meet business objectives. Should also be able to coach/guide junior team-members.

Work you will do

Key Job Responsibilities:

·       Provide analytical and reporting support for Deloitte businesses, industries, and accounts, marketing campaigns, test and measurement design, and post-campaign analysis.

·       Identify patterns in data, interpret trends, and translate them into meaningful business insights.

·       Use data analysis skills to present complex information clearly, discern business meaning, and recommend evidence-backed actions to stakeholders.

·       Develop reports to meet the insights/analytics needs of brand and marketing professionals.

·       Provide actionable recommendations using analytical techniques to drive ROI for marketing programs.

·       Contribute to project scoping and defining business questions in complex projects.

·       Deliver effective presentations and storyboarding, with exposure to senior-level stakeholders.

·       Support collaborative projects, working with other data owners to deliver insights. Collaborate with other process owners to identify data trends and provide comprehensive solutions to stakeholders.

·       Identify the best means to visually depict data analytics results to achieve project goals and meet deadlines.

·       Synthesizes data, integrates insights from diverse data sets to deliver actionable recommendations that align with strategic priorities, empowering stakeholders in effective decision-making

·       Engages and influences stakeholders on project-related matters. Builds consensus and considers stakeholders’ perspective while forging and maintaining relationships

·       Demonstrates the ability to work through ambiguity with appropriate guidance

·       Assists the manager with hiring and onboarding junior or new team members

·       Mentor and coach junior team-members on storytelling, insight generation, presentation skills and stakeholder management.

·       Understands the need to shift from outdated ways of working in response to demands of the future

·       Assesses the team’s training needs and organizes/delivers relevant training

·       Shares technical and domain knowledge with the team on a regular basis

·       Assists senior management with designing programs and processes to streamline workflows, allocate resources, recruit and onboard new members, and enrich the overall talent experience

About Deloitte US Brand, Marketing & Communications Organization

U.S. India, Brand, Marketing & Communications (BM&C) drive the marketing programs, initiatives, and priority client-facing programs in the U.S. regions. India team is focused on quality and operational excellence and is constantly challenging and refining its business model to ensure proper support of marketing processes, services, and deliverables in the United States. Mission of BM&C is to support, augment, and complement marketing efforts of Deloitte through the development of marketing and business development materials and services.

About the Team
Our team enables marketing leaders to tell their business impact through data-driven insights. We provide comprehensive solutions across the data-to-insights journey, extracting actionable insights, offering strategic recommendations, and collaborating with stakeholders to develop tailored analytical solutions. We excel in data analysis, data visualization, reporting, and communicating intelligence in a compelling narrative, ensuring the integrity of processes, tools, and data.

Skillsets required:

·       Ability to analyze data to generate actionable insights and present them in a compelling narrative that drives business decisions.

·       Strong business written and oral communication skills, with the ability to convey complex data insights clearly and effectively.

·       High proficiency in Microsoft Office suite (MS Excel) and intermediate skills in data visualization tools (e.g. Tableau)

·       Strong understanding of marketing activities/campaigns, marketing funnel (end-to-end), lead generation, events, digital marketing, SEO, social media, and email marketing.

·       Proven Client management and relationship-building abilities. Ability to effectively drive discussions and navigate difficult conversations.

·       Ability to deliver actionable insights and recommend appropriate visualizations to convey the most meaningful information to stakeholders using multiple channels, including PowerPoint presentations, dashboards, and infographics

·       Self-starter with an ability to learn new technologies and adapt to market demands.

·       Ability to work effectively in both in-person and remote team environments.

·       Self-motivated and strong team player. Highly developed personal and professional ethics

·       Strong client management and relationship-building abilities.

·       Strong personal and professional ethics, with a commitment to integrity.

·       Familiarity with Generative AI (GenAI) tools and their potential use-cases

Educational / work experience:

·       8 to 11 years of experience in data insight generation and data intelligence, with a focus on presenting analytical findings in the marketing domain.

·       Bachelor’s degree in data science, statistics, computer science, information technology, computer engineering, or a related field

·       Advanced degrees (Master’s or MBA) in relevant fields will be considered a plus.

Work Location: Hyderabad

Work Timings: 2 pm to 11 pm

How you’ll grow

At Deloitte, we have invested a great deal to create a rich environment in which our professionals can grow. We want all our people to develop in their own way, playing to their own strengths as they hone their leadership skills. And, as a part of our efforts, we provide our professionals with a variety of learning and networking opportunities—including exposure to leaders, sponsors, coaches, and challenging assignments—to help accelerate their careers along the way. No two people learn in exactly the same way. So, we provide a range of resources including live classrooms, team-based learning, and eLearning. DU: The Leadership Center in India, our state-of-the-art, world-class learning Center in the Hyderabad offices is an extension of the Deloitte University (DU) in Westlake, Texas, and represents a tangible symbol of our commitment to our people’s growth and development. Explore DU: The Leadership Center in India

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.

Deloitte’s culture

Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well- being programs and are continuously looking for new ways to maintain a culture that is inclusive, invites authenticity, leverages our diversity, and where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.

Corporate citizenship

Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte’s impact on the world.