Senior Analyst – Marketing Communications - Deloitte Support Services India Private Limited
The team consists of professionals focused on market and competitive intelligence, thought leadership, solution development, knowledge management, strategic planning, and commercialization to produce high-value offerings that generate bottom-line benefits for clients and the organization. Professionals work closely with our NL counterparts to identify business development priorities and influence overall organization strategy besides supporting client-relationship-building activities.
Role Overview
The Senior Analyst – Digital Platforms, will play a key role in developing and executing social media strategies, marketing plans, media planning, and digital campaign management, ensuring the right voice is used for each platform. They will leverage strong analytical and communication skills to deliver clear insights and impactful presentations. The Senior Analyst will also be responsible for effectively utilizing internal social media and collaboration tools to connect people and share content, supporting and driving digital initiatives within the team.
Responsibilities:
- Oversee publishing and community management across LinkedIn, X, Meta, and YouTube, ensuring consistent brand presence and engagement.
- Maintain a deep understanding of each social media platform, its audience, and optimal use cases for various business scenarios.
- Develop, manage, and contribute to a comprehensive social media content calendar.
- Utilize social media management tools for social listening, content scheduling, publishing, and reporting across all channels using tools (e.g., Sprinklr, Brandwatch) to monitor sentiment, competitor activity, risk issues, and influencer engagement.
- Edit and refine social media posts to align with brand guidelines and campaign messaging.
- Monitor social channels for brand security, promptly identifying and escalating potential risks.
- Track key performance indicators (KPIs) and benchmarks for social channels, recommending optimizations for improved results.
- Support and execute paid social strategies on LinkedIn, Meta, and Google Ads, with potential involvement in paid search campaigns.
- Stay updated on changes and trends in social media platforms, tools, and emerging channels.
- Provide regular web analytics and social media performance reports, including dashboards and ad-hoc analyses, and derive actionable insights for client recommendations.
- Analyze campaign effectiveness using tools like Sprinklr and Adobe Analytics, identifying areas for improvement and presenting findings to senior stakeholders.
- Communicate with clients on campaign planning and reporting, manage projects to meet deadlines, and maintain strong attention to detail.
Strategic Responsibilities
- Develop and manage a content plan aligned with business goals.
- Analyze performance data to optimize social media strategies.
- Lead paid campaign execution across key platforms.
- Stay ahead of trends and platform updates to drive innovation.
- Translate analytics into actionable client recommendations.
- Collaborate with NL leadership to set and deliver annual priorities.
Skills and Professional Experience
Essentials
Additional Desirable Experience
- Extensive hands-on experience with tools like Sprinklr and Adobe Analytics for campaign management and performance tracking.
- Proven ability to lead and mentor teams in executing digital marketing initiatives across platforms such as LinkedIn, Meta, and Google Ads.
- Skilled in developing and optimizing paid social strategies, including familiarity with paid search campaigns.
- Expertise in analysing campaign data to inform creative direction and enhance content effectiveness.
- Strong track record of managing end-to-end digital campaigns, from strategy development to execution and reporting.
- Adept at leveraging analytics insights to drive continuous improvement and innovation in social media design and content.
Work Location: Hyderabad
Shift Timings: 11 AM to 8 PM
The Team
The Growth team at Hyderabad supports the Deloitte organization in the NL with a wide variety of capabilities like financial reporting, HR and financial transaction processing, administrative service and helpdesk support, marketing and IT services.
Qualifications
Required:
Preferred:
- Familiarity with branding standards and content workflow best practices.
- Strong organizational skills with the ability to manage multiple priorities and proactively address issues or questions.
- Skilled at identifying practical solutions and collaborating with clients to implement them effectively.
- Energetic and adaptable, able to thrive in ambiguous or rapidly changing situations.
- Proactive networker within the organization, demonstrating self-motivation and a strong team-oriented mindset.
How you’ll grow
At Deloitte, we’ve invested a great deal to create a rich environment in which our professionals can grow. We want all our people to develop in their own way, playing to their own strengths as they hone their leadership skills. And, as a part of our efforts, we provide our professionals with a variety of learning and networking opportunities—including exposure to leaders, sponsors, coaches, and challenging assignments—to help accelerate their careers along the way. No two people learn in the same way. So, we provide a range of resources including live classrooms, team-based learning, and eLearning. DU: The Leadership Center in India, our state-of-the-art, world-class learning Center in the Hyderabad offices is an extension of the Deloitte University (DU) in Westlake, Texas, and represents a tangible symbol of our commitment to our people’s growth and development. Explore DU: The Leadership Center in India
Benefits
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.
Deloitte’s culture
Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture that is inclusive, invites authenticity, leverages our diversity, and where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.
Corporate citizenship
Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte’s impact on the world.
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