Brand Strategy – Executive Manager

Deloitte’s Brand, Marketing & Communications team combines the power of Deloitte’s brand with inspired marketing minds to produce envy-inducing business results. From events to social media to digital assets and execution, our blend of insights from expert marketers and world-class creative talent produces attention-grabbing campaigns anchored in data-infused strategies. When stakeholders need next-level solutions that support their business priorities, Brand, Marketing & Communications is the partner that can transform big ideas into big impact.

Work You Will Do:  

As Executive Manager – Brand Strategy you will:

• Serve as a trusted advisor to the CMOs of the Industry, Tax and Audit & Assurance businesses, representing strategy with business pod leadership and building strong relationships with key business stakeholders.
• Lead the coordination of annual planning with the businesses, simplifying and aligning priorities to Deloitte’s overall marketing and business goals
• Architect insight-led brand strategies that uniquely position and differentiate Deloitte’s businesses and offerings, leveraging market intelligence, client feedback, audience research, and competitive analysis.
• Lead the development and implementation of integrated, full-funnel campaigns and content strategies to drive growth, market share, and measurable business outcomes.
• Conduct content audits, map content to audience needs, and identify gaps to inform content planning and development.
• Collaborate with creative, paid media, and data teams to translate brand and content strategies into compelling omnichannel campaigns and experiences.
• Advise on brand performance metrics and content KPIs, providing actionable recommendations and executive storytelling to communicate impact and optimize results.
• Champion an audience-first, “test and learn” culture, using data and insights to continuously optimize strategies.
• Educate and upskill broader marketing teams on brand and content best practices, helping to scale successful approaches across the organization.
• Stay current on industry trends, content formats, and emerging marketing tactics to ensure Deloitte’s brand and content strategies remain innovative and effective.
• Champion the use of AI and other emerging technologies that enable new, more efficient ways of working.

Required Skills:

• Executive presence with the ability to present ideas, make recommendations, and advise leaders and teams on marketing strategy.
• Experience developing talent, providing feedback, and growing a team. The brand strategy team serving the tax and audit & assurance businesses is a new team.
• Experience developing strategic positioning, content plans, and integrated media campaigns utilizing data.
• Robust knowledge of owned and paid digital channels and demand generation tactics.
• Ability to work in a matrixed environment and build trusted relationships across diverse stakeholder groups.
• Ability to communicate priorities, manage multiple projects with competing deadlines, and adapt to changing requirements.

The Team:

Our Brand Strategy team, part of Brand, Marketing & Communications, comprises thoughtful, creative, and collaborative strategists supporting Deloitte’s businesses. The team orchestrates omnichannel experiences based on audience-led insights and behaviors, driving effectiveness at every stage of the buyer journey. The strategists design and support end-to-end campaign planning and execution, helping business-aligned marketers execute more influential campaigns and multiply Deloitte’s collective marketing impact.

Required Qualifications: 

• 14 + years of relevant experience in marketing or advertising agencies
• Experience in brand planning, media planning, or campaign planning on an internal marketing team or external agency
• Prior experience working on a virtual team within a highly matrixed organization, preferably for a global corporation or professional services firm
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
• Robust knowledge of all the various owned and paid digital channels
• Understanding of Agile methodology Skilled in testing user experiences to increase performance outcomes
• Strong English oral and written communication skills

Location and timings: 

• Work Location: Hyderabad/Bengaluru

• Work Timings (IST): 2 p.m. – 11 p.m. or 11 – 4 and 8 -11pm

How you’ll grow

At Deloitte, we have invested a great deal to create a rich environment in which our professionals can grow. We want all our people to develop in their own way, playing to their own strengths as they hone their leadership skills. And, as a part of our efforts, we provide our professionals with a variety of learning and networking opportunities—including exposure to leaders, sponsors, coaches, and challenging assignments—to help accelerate their careers along the way. No two people learn in exactly the same way. So, we provide a range of resources including live classrooms, team-based learning, and eLearning. DU: The Leadership Center in India, our state-of-the-art, world-class learning Center in the Hyderabad offices is an extension of the Deloitte University (DU) in Westlake, Texas, and represents a tangible symbol of our commitment to our people’s growth and development. Explore DU: The Leadership Center in India

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.

Deloitte’s culture

Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well- being programs and are continuously looking for new ways to maintain a culture that is inclusive, invites authenticity, leverages our diversity, and where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.

Corporate citizenship

Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based