USI GPS Growth Office PR – Senior Analyst
We are looking for a Public Relations (PR) professional who is knowledgeable about the news of the day, interested in uncovering media trends that provide Deloitte with opportunities to strengthen our brand, and excited to collaborate with PR and marketing colleagues across our Government and Public Services (GPS) practice, which serves federal, state and local government agencies, as well as colleges and universities.
The senior analyst is a proactive and detail-oriented individual who manages media coverage and metrics, performs extensive media analysis to draw insights, develops social media content for leaders, and provides departmental administrative support.
At Deloitte, we provide an opportunity to learn, connect, and collaborate with professionals across teams and around the world. As a PR professional, you will support our U.S.-based PR team by leading media monitoring, reporting, providing impactful metrics and statistics related to PR campaigns, and performing a few elements of core PR work. You will gain exposure to a variety of businesses and tools, partner with leads, and explore your creative potential while developing your skills and your career.
Work you will do:
Bring your unique perspectives to help a team that loves to ideate, be creative, and focus on creating impact for PR campaigns across the firm through metrics, reporting, and core PR work. The key performance objective is to work with internal clients to report, analyze, and work on PR deliverables that are aligned with business needs.
- Create media lists with targeted news outlets and journalists for upcoming media outreach.
- Assist with the creation and design of presentation materials.
· Populate media articles accurately in the SharePoint database and adhere to timelines outlined internally.
· Develop social media content for GPS-related news, perform manual search on trending topics on LinkedIn, and propose ideas that will drive traffic to our leaders’ pages.
· Ability to perform pivot table analysis, cleanse the data, analyze, spot trends, and conclude findings in a PPT.
· In-depth understanding of the PR field and associated work such as creating/refreshing media lists, gathering editorial calendars, evaluating media interviews, and speaking opportunities, developing compelling pitch notes, press releases, and briefing documents.
· Excellent communication and presentation skills.
· Excellent client service skills and project management.
· Bring in out-of-the-box thinking and creativity to projects.
· Work with multiple stakeholders to clearly define requirements and deliver expected results.
· Ensure compliance with the organization’s legal and brand standards for deliverables as appropriate.
The team
The GPS PR team consists of content, media, and communications strategists. The GPS PR Senior Analyst will be a key resource for our team, the business leaders we serve, and other stakeholders within the GPS practice. The role reports to the GPS PR Leader.
Key requirements and skills:
· Bachelor’s/master’s degree in public relations/journalism/mass communication with at least three to four years of relevant experience.
· Strong competency in data analysis and management with an ability to synthesize and draw logical inferences from the data.
· Solid reviewing skills and attention to detail. Tracking quality metrics and helping key stakeholders to make effective decisions from the metrics.
· Strong research, writing, and editing skills, with an emphasis on quickly developing high-quality content for use in PR deliverables.
· Excellent communication skills, written and verbal required.
- Strong understanding of Microsoft Office Suite of applications, especially MS Excel (advanced), MS Word, and MS PowerPoint.
· Experience with pivot table analysis will be a bonus.
Timings and location
· Shift timings: 2 PM to 11 PM
· Location: Hyderabad
How you will grow
At Deloitte, we have invested a great deal to create a rich environment in which our professionals can grow. We want all our people to develop in their own way, playing to their own strengths as they hone their leadership skills. And, as a part of our efforts, we provide our professionals with a variety of learning and networking opportunities—including exposure to leaders, sponsors, coaches, and challenging assignments—to help accelerate their careers along the way. No two people learn in the same way. So, we provide a range of resources including live classrooms, team-based learning, and eLearning. DU: The Leadership Center in India, our state-of- the-art, world-class learning Center in the Hyderabad offices is an extension of the Deloitte University (DU) in Westlake, Texas, and represents a tangible symbol of our commitment to our people’s growth and development. Explore DU: The Leadership Center in India
Benefits
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.
Deloitte’s culture
Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture that is inclusive, invites authenticity, leverages our diversity, and where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.
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Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people, and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte’s impact on the world.
About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms.
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