Customer
The Customer Team empowers organizations to build deeper relationships with customers through innovative strategies, advanced analytics, GenAI, transformative technologies, and creative design. We enable Deloitte client service teams to enhance customer experiences and drive sustained growth and customer value creation and capture, through customer and commercial strategies, digital product and innovation, marketing, commerce, sales, and service. We are a team of strategists, data scientists, operators, creatives, designers, engineers, and architects, balancing business strategy, technology, creativity, and ongoing managed services to help solve the biggest problems that impact customers, partners, constituents, and the workforce. We also offer Business Process as a Service, enabling organizations to streamline operations and achieve greater efficiency through scalable, technology-enabled managed insights that guide ongoing transformation and operational excellence.
Position Summary
Level: Consultant or equivalent
As an experienced Consultant at Deloitte Consulting, you will be responsible for individually delivering high quality work products within due timelines. Need-basis you will be mentoring and/or directing junior team members/liaising with onsite/offshore teams to understand the functional requirements.
Work you’ll do:
- Owns complex deliverables independently, ensuring quality and timelines and Exhibits interest in working across tracks/outside of core skills
- Consistently demonstrates SME skills within their area of expertise and proactively identifies potential risks and come up with mitigation plans - Performs solution reviews and/or process/code reviews effectively & independently
The team:
Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients’ brand values for measurable business growth. We help clients turn business values into measurable growth through creatively driven, personalized content, communications, and experiences that engage and inspire people to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients’ marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities by a combination of key focus areas i.e, Brand, Advertising, Experiences, Content, Marketing, Commerce, Products, Data and measurement/analysis.
Qualifications
Must Have Skills/Project Experience/Certifications:
- 3 - 6 years of hands-on experience in Salesforce Data Cloud or similar data platform.
- Hands-on experience with all aspects of salesforce data cloud such as data ingestion, data mapping, identity resolution etc.
- Should have good knowledge on data modeling and SQL.
- Should be able to establish data models, work with API’s and configurations.
- Ability to analyze and building automations, write code snippets using SSJS.
- Have good understanding of file handling using csv files.
- Should have very good technical problem-solving skills.
- Ability to assess the impacts on technical design because of the changes in functional requirements.
- Should be able to conduct peer reviews, and advise recommendations or issues and work well with team.
- Proven working experience with a personalization tool is mandatory (e.g., Salesforce Personalization, Adobe Target, Optimizely, etc.).
- Demonstrated experience in designing and executing A/B tests and personalization campaigns.
- Strong analytical skills and the ability to translate data into actionable insights.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Collaborate with marketing, product, and development teams to define test hypotheses, targeting criteria, and success metrics.
- Work closely with stakeholders to communicate findings and inform optimization strategies
- Working Experience on Salesforce Personalization activities, including audience segmentation, experience targeting, and automated personalization for both websites and mobile apps.
- Integrate Salesforce Personalization with mobile SDKs to enable in-app testing, personalization, and analytics.
- Troubleshoot and resolve issues related to Salesforce Personalization deployment, data collection, and experience delivery.
- Analyze test results, generate actionable insights, and present clear and concise reports to stakeholders.
Good to Have Skills/Project Experience/Certifications:
- Experience on Salesforce Data Cloud and Salesforce Marketing Cloud would be preferred.
- Good understanding of data modelling concepts.
- Good knowledge on complex SQL, API handling.
- Experience/ knowledge on tools such as DBeaver, Postman
- Good understanding on the marketing concepts and overall flow in marketing automation space
- Certified Accredited Professional in Salesforce Data Cloud
- Certification on Salesforce Marketing Cloud would be a plus
Education:
· BE/B.Tech/M.C.A./M.Sc (CS) degree or equivalent from accredited university
Location:
· Bengaluru/Hyderabad/Pune/Chennai/Kolkata