Deloitte | India Offices of the US

Job Description: Customer Reference Executive

Role Type: Permanent
Location: India (Chennai / Hyd)
Function: Customer Marketing / Customer Advocacy / Customer References

Role Overview

We are seeking a Customer Reference Executive to join our GTM team. This role is highly specialized and focused on building, nurturing, and leveraging long-term relationships with CXO-level customers. The Customer Reference Manager will be responsible for securing customer participation in events, media, case studies, and other storytelling formats that showcase the impact.

This position requires strong relationship management, PR/communications expertise, and content development skills. The ideal candidate is passionate about engaging executives, thrives under pressure, and can manage multiple high-stakes customer initiatives simultaneously.

Key Responsibilities

• Customer Relationship Management
• Build and maintain trusted, long-term relationships with CXOs and senior executives across 2000+ customer accounts in the region.
• Act as the primary point of contact for customer approvals (logos, case studies, videos, PR mentions, event participation).
• Ensure consistent engagement with customers post-introduction from Sales, sustaining advocacy beyond the sales cycle.
• Customer Advocacy & Storytelling
• Secure customer speakers for events, summits, and executive visits.
• Drive the creation of compelling case studies, press stories, and social content in collaboration with customers.
• Ensure all content (written, video, or social) is reviewed and approved by customers in line with compliance and brand standards.
• Content Development & Review
• Write, edit, and review case studies, social posts, PR/AR content, and customer briefs.
• Partner with agencies for video shoots/production, while owning scripting, editing, and final approvals.
• Create assets that resonate with both internal stakeholders and external audiences.
• Program & Project Management
• Manage multiple customer advocacy initiatives across events, PR, and digital channels simultaneously.
• Coordinate approvals and logistics under tight deadlines, often for high-visibility leadership events.
• Maintain alignment with global and regional Google Cloud teams.

Required Skills & Qualifications

• Essential
• 3+ years of Proven experience in Customer Reference / Customer Advocacy / Customer Marketing roles.
• Strong relationship management skills with CXO-level executives.
• Background in PR/AR, communications, and storytelling.
• Excellent writing, editing, and content creation skills (case studies, briefs, social).
• Strong project management skills; ability to handle multiple high-priority projects under pressure.
• Ability to collaborate across global teams and manage agencies for specialized support.
• Cultural sensitivity and ability to engage with customers in local languages (preferred where applicable).
• Preferred
• Background in events management (customer speakers, summits, executive visits).
• Familiarity with stakeholder management across global and regional teams.

Key Attributes

• Passionate about customer advocacy and storytelling.
• Comfortable working in dynamic, high-pressure environments with shifting priorities.
• Trust-builder – able to earn and sustain executive confidence.
• Collaborative, adaptable, and able to work with multiple stakeholders.
• Resilient and proactive in driving customer engagement despite challenges.