Senior Analyst - Digital Production - Government & Public Services (GPS) Marketing
Think a Big Four career is just spreadsheets, gray suits, and corporate profits? Look again. Deloitte’s full-service Marketing & Communications (M&C) organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. If you’re an M&C professional who sees the world differently, finds opportunities where others don’t, and keeps a pulse on the next big trends, then become our partner in growth. Together we’ll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you’re ready to make an impact, join our M&C team to see how we Deloitte differently.
Work you’ll do
In the role of Digital Production – Senior Analyst, you will collaborate directly with Deloitte US marketing stakeholders, assisting in content publishing, email marketing, and channel management across a spectrum of digital platforms that enhance Deloitte's client experience. This position plays a crucial role in ensuring a seamless, omni-channel experience across Deloitte's website, social media, email, and other related digital channels.
The Team
The Government and Public Services (GPS) team provides solutions in support of market positioning and acquisition activities to maximize Deloitte’s revenue, relationships, and reputation in the Government marketplace. Strategic Marketing Planners (SMPs) are key marketing professionals in the Marketing and Communications team at Deloitte who convert business needs into powerful marketing strategies and impactful campaigns. The India team provides efficient, flexible, quality support to SMPs through innovative solutions that facilitate strategic decision-making and work in collaboration with the US stakeholders in campaigns/activations, and competitive intelligence support.
Responsibilities
Web Management
- Design, curate, and manage impactful web pages on Deloitte.com, aligning with overarching campaign goals.
- Author, edit, and publish compelling and relevant content, ensuring it resonates with the target audience and meets business objectives.
- Support comprehensive content publishing efforts across all sections of the Deloitte site, ensuring timely updates and consistency.
- Collaborate on advanced coding projects, enhancing site user interface, analytics, and other key functionalities.
Email Design and Automation
- Craft and implement responsive HTML email templates, landing pages, and registration forms, ensuring consistency with Deloitte’s brand guidelines.
- Administer end-to-end email campaign management using marketing automation tools. This includes crafting emails, designing landing pages, segmenting audiences, and managing workflows.
- Optimize email campaigns through techniques such as A/B testing and dynamic content personalization. Ensure emails adhere to industry standards and display correctly across devices and email clients.
- Coordinate with the marketing team to map and enhance the customer journey through various touchpoints within the marketing automation platform.
Social Media
- Support social media endeavors, including content creation, publishing, and channel management.
- Oversee the content calendar, coordinating publication schedules and content themes to maximize engagement and relevance.
Skills and Abilities
- Strong communication skills, capable of clear interactions with clients, and colleagues across all organizational levels.
- Strong customer-centric focus with an emphasis on effective client communication and service.
- Familiarity with Agile styles of working, emphasizing adaptive planning and collaboration.
- Ability to manage multiple tasks, adapt to shifting priorities, and work autonomously with a deadline-driven mindset.
- Keen attention to detail, ensuring precision in all tasks undertaken.
- Maintain a positive and collaborative team presence, fostering constructive interactions.
Education and/or Experience
- Bachelor’s degree in Computer Science, Information Technology, Computer Engineering, or a related field.
- At least 3-5 years of experience in content authoring, publishing, email campaign management, or demand generation roles.
- Demonstrated hands-on expertise with web technologies (HTML5, CSS, JavaScript)
- Proficient with design and web development tools such as Photoshop and Dreamweaver.
- Experience in managing targeted email campaigns and nurturing programs.
- Proven experience with digital publishing platforms, with a preference for Adobe Experience Manager (AEM).
- In-depth knowledge of marketing automation platforms, with a preference for Eloqua.
- Familiarity with CRM tools, Salesforce being the preferred platform.
- Solid proficiency in Microsoft Excel, Word, and PowerPoint.
- Practical experience with Agile methodologies, highlighting adaptive planning, iterative development, and team collaboration.
Work Timing
- 00 PM to 11 PM
- Location – Hyderabad Office