Specialist- Marketing Engagement- Hyderabad

Hyderabad, Telangana, India

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Position Summary


As a Specialist, you would closely interact with Deloitte's internal stakeholders and support their CRM system and direct email marketing programs, including managing campaign-related data in the CRM and sending internal and external emails using Marketo. As a Specialist, you would lead the strategy, execution, and optimisation of marketing automation initiatives using the Marketo platform. This role serves as a subject-matter expert, collaborating across marketing, sales, and IT teams to drive campaign success, enhance lead management processes, and deliver actionable insights to drive business growth.

Work you'll do

As a Specialist, Marketing, you will be responsible for:

  • Designing and executing advanced marketing automation workflows, including nurture programs, progressive profiling, behavior-based triggers, tokenized templates, dynamic content, A/B testing, and campaign tracking strategies
  • Managing Marketo and Salesforce CRM processes, including data synchronization, field mapping validation, campaign associations, attribution support, SOQL-based data handling, and custom reporting and dashboard creation
  • Supporting event and webinar lifecycle activities, including registration workflows, attendee tracking, waitlist automation, QR-based check-in processes, and Cvent-enabled event form management
  • Analyzing campaign performance, monitoring deliverability and engagement metrics, maintaining dashboards and KPI reporting, interpreting lead activity data, and identifying optimization opportunities
  • Driving platform and process improvements through data hygiene, compliance support, documentation, naming conventions, workflow standardization, and process simplification
  • Partnering with stakeholders across marketing, sales, and information technology teams to provide actionable reporting, manage campaign support operations, and contribute to project execution and team capability development

The team

The USI BSO team at Hyderabad supports the Deloitte organization in Belgium with a wide variety of capabilities, such as financial reporting, HR and financial transaction processing, administrative services and helpdesk support, marketing, and IT services.

Location: Hyderabad

Shift Timings: 11 AM to 8 PM

Qualifications

Required:

  • MBA or master’s degree in Marketing, Bachelor of Technology, Bachelor of Engineering, or related field
  • 3-5 years of hands-on experience with marketing automation platforms such as Marketo, Eloqua, or Salesforce Marketing Cloud
  • Experience in marketing automation, lead lifecycle management, and campaign analytics
  • Strong analytical skills with experience in data visualization and reporting using advanced Excel, Marketo Analytics, or similar tools
  • Excellent project management, communication, and stakeholder engagement skills
  • Ability to manage multiple projects and priorities in a fast-paced environment

Preferred:

  • Marketo Certified Expert certification
  • Proficiency in HTML and CSS for email development and landing page customization
  • Strong debugging skills across marketing automation and CRM platforms
  • Knowledge of Cvent
  • Proficiency in Power BI, SOQL, Salesforce Inspector, and related tools for data analysis
  • Understanding of email marketing best practices, including compliance, data privacy, deliverability, and performance optimization
  • Experience in B2B marketing or enterprise environments
Our purpose

Deloitte’s purpose is to make an impact that matters for our people, clients, and communities. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities. 
Our people and culture

Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ways of thinking, ideas and perspectives, and bring more creativity and innovation to help solve our clients’ most complex challenges. This makes Deloitte one of the most rewarding places to work.
Professional development

At Deloitte, professionals have the opportunity to work with some of the best and discover what works best for them. Here, we prioritize professional growth, offering diverse learning and networking opportunities to help accelerate careers and enhance leadership skills. Our state-of-the-art DU: The Leadership Center in India, located in Hyderabad, represents a tangible symbol of our commitment to the holistic growth and development of our people. Explore DU: The Leadership Center in India.
Benefits to help you thrive

At Deloitte, we know that great people make a great organization. Our comprehensive rewards program helps us deliver a distinctly Deloitte experience that helps that empowers our professionals to thrive mentally, physically, and financially—and live their purpose. To support our professionals and their loved ones, we offer a broad range of benefits. Eligibility requirements may be based on role, tenure, type of employment and/ or other criteria. Learn more about what working at Deloitte can mean for you.
Recruiting tips

From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters.

Requisition code: 362128