Manager - Strategic Marketing

We are looking for a passionate marketing leader with a strong understanding of professional services. A team player and a strategic thinker who can lead a high-performing marketing team, build relationships with US-based Chief Marketing Officers (CMOs) and Marketers to build campaigns that align to business goals. A leader who oversees compelling marketing strategies and efforts to strengthen our brand presence and drive results that align to business goals.

Roles and responsibilities

• Demonstrate strong understanding of marketing roles in a professional services firm—marketing communications, campaigns, operations, and effectiveness
• Partner with the US-based CMOs, marketers, and the business to translate business and industry goals into marketing goals

• Manages all aspects of campaign/activation execution in line with business objectives—including defining activation goals, developing activation plans, and deploying campaigns and activations
• Defines KPIs and benchmarks to measure campaign performance in agreement with the business’ priorities; leads campaign performance discussions with marketing and business stakeholders
• Works with thought leaders and offers ideas for content development; recommends ways to optimize content based on channels and target audience
• Ensure the team is operationally compliant in terms of learning, utilization, well-being, and other firm guidelines
• Manages the team’s performance, including goal setting, feedback collation and delivery, career progression of team members, and participates in performance reviews

Qualifications and experience required:

• Strong knowledge of digital marketing, channel strategy, social media promotion and measuring ROI
• Strong coaching, mentoring, and performance management capabilities
• Strong client servicing, stakeholder management, and organizational skills
• Ability to work in a fast-paced environment; ability to adapt to business changes and lead transformational growth imperatives for the firm
• Excellent verbal and written communication skills
• Advanced Microsoft Office skills (e.g., MS Word, MS Excel, MS PowerPoint, MS Outlook, MS Teams, Project Management software); familiarity with integrating various technologies to support marketing efforts
• Knowledge of CRM systems such as Salesforce.com or Analytical tools such as PowerBI or Tableau is a plus
• Knowledge of latest business trends such as Environmental, Social, and Governance (ESG) programs, Climate Change, Sustainability, Cyber, Cloud, etc., would be a plus
• Master’s degree ideally with a focus in Marketing, Communications, MBA, or a related business field

Location: Hyderabad