Executive Manager - Strategic Marketing
We are looking for a passionate marketing leader with a strong understanding of professional services. A team player and a strategic thinker who can lead a high-performing marketing team, build relationships with US-based Chief Marketing Officers (CMOs) and Strategic Marketers (SMs) and build campaigns that align to business goals. A leader who oversees compelling marketing strategies and efforts to strengthen our brand presence and drive results that align to business goals.
Roles and responsibilities
· Demonstrate strong understanding of marketing roles in a professional services firm—marketing communications, campaigns, operations, and effectiveness
· Partner with the US-based CMOs and Strategic Marketers and the business to translate business and industry goals into marketing goals
· Owns, develops, and drives campaigns, and makes recommendations based on market and competitor assessment and learnings from historical campaign performance; strategizes issue-focused campaigns, builds marketing plans, and recommends strategic investments that can help achieve business goals
· Manages all aspects of campaign/activation execution in line with business objectives—including defining activation goals, developing activation plans, and deploying campaigns and activations
· Defines KPIs and benchmarks to measure campaign performance in agreement with the business’ priorities; leads campaign performance discussions with marketing and business stakeholders
· Works with thought leaders and offers ideas for content development; recommends ways to optimize content based on channels and target audience
· Optimizes processes and drives efficiencies; helps in managing marketing budgets for a business or a region
· Ensure the team is operationally compliant in terms of learning, utilization, well-being, and other firm guidelines
· Manages the team’s performance, including goal setting, feedback collation and delivery, career progression of team members, and participates in performance reviews
Qualifications and experience required:
· 13-16 years of experience in marketing, with strong understanding of integrated marketing and communication strategies and how they come together to provide measurable results
· Strong knowledge of digital marketing, channel strategy, social media promotion and measuring ROI
· Strong coaching, mentoring, and performance management capabilities
· Strong client servicing, stakeholder management, and organizational skills
· Ability to work in a fast-paced environment; ability to adapt to business changes and lead transformational growth imperatives for the firm
· Excellent verbal and written communication skills
· Advanced Microsoft Office skills (e.g., MS Word, MS Excel, MS PowerPoint, MS Outlook, MS Teams, Project Management software); familiarity with integrating various technologies to support marketing efforts
· Knowledge of CRM systems such as Salesforce.com or Analytical tools such as PowerBI or Tableau is a plus
· Knowledge of latest business trends such as Environmental, Social, and Governance (ESG) programs, Climate Change, Sustainability, Cyber, Cloud, etc., would be a plus
· Master’s degree ideally with a focus in Marketing, Communications, or a related business field
Location: Bengaluru
Work Timings: 2PM-11PM
How you’ll grow
At Deloitte, we’ve invested a great deal to create a rich environment in which our professionals can grow. We want all our people to develop in their own way, playing to their own strengths as they hone their leadership skills. And, as a part of our efforts, we provide our professionals with a variety of learning and networking opportunities—including exposure to leaders, sponsors, coaches, and challenging assignments—to help accelerate their careers along the way. No two people learn in exactly the same way. So, we provide a range of resources including live classrooms, team-based learning, and eLearning. DU: The Leadership Center in India, our state-of-the-art, world-class learning Center in the Hyderabad offices is an extension of the Deloitte University (DU) in Westlake, Texas, and represents a tangible symbol of our commitment to our people’s growth and development. Explore DU: The Leadership Center in India
Executive Manager - Strategic Marketing
We are looking for a passionate marketing leader with a strong understanding of professional services. A team player and a strategic thinker who can lead a high-performing marketing team, build relationships with US-based Chief Marketing Officers (CMOs) and Strategic Marketers (SMs) and build campaigns that align to business goals. A leader who oversees compelling marketing strategies and efforts to strengthen our brand presence and drive results that align to business goals.
Roles and responsibilities
· Demonstrate strong understanding of marketing roles in a professional services firm—marketing communications, campaigns, operations, and effectiveness
· Partner with the US-based CMOs and Strategic Marketers and the business to translate business and industry goals into marketing goals
· Owns, develops, and drives campaigns, and makes recommendations based on market and competitor assessment and learnings from historical campaign performance; strategizes issue-focused campaigns, builds marketing plans, and recommends strategic investments that can help achieve business goals
· Manages all aspects of campaign/activation execution in line with business objectives—including defining activation goals, developing activation plans, and deploying campaigns and activations
· Defines KPIs and benchmarks to measure campaign performance in agreement with the business’ priorities; leads campaign performance discussions with marketing and business stakeholders
· Works with thought leaders and offers ideas for content development; recommends ways to optimize content based on channels and target audience
· Optimizes processes and drives efficiencies; helps in managing marketing budgets for a business or a region
· Ensure the team is operationally compliant in terms of learning, utilization, well-being, and other firm guidelines
· Manages the team’s performance, including goal setting, feedback collation and delivery, career progression of team members, and participates in performance reviews
Qualifications and experience required:
· 13-16 years of experience in marketing, with strong understanding of integrated marketing and communication strategies and how they come together to provide measurable results
· Strong knowledge of digital marketing, channel strategy, social media promotion and measuring ROI
· Strong coaching, mentoring, and performance management capabilities
· Strong client servicing, stakeholder management, and organizational skills
· Ability to work in a fast-paced environment; ability to adapt to business changes and lead transformational growth imperatives for the firm
· Excellent verbal and written communication skills
· Advanced Microsoft Office skills (e.g., MS Word, MS Excel, MS PowerPoint, MS Outlook, MS Teams, Project Management software); familiarity with integrating various technologies to support marketing efforts
· Knowledge of CRM systems such as Salesforce.com or Analytical tools such as PowerBI or Tableau is a plus
· Knowledge of latest business trends such as Environmental, Social, and Governance (ESG) programs, Climate Change, Sustainability, Cyber, Cloud, etc., would be a plus
· Master’s degree ideally with a focus in Marketing, Communications, or a related business field
Location: Bengaluru
Work Timings: 2PM-11PM
How you’ll grow
At Deloitte, we’ve invested a great deal to create a rich environment in which our professionals can grow. We want all our people to develop in their own way, playing to their own strengths as they hone their leadership skills. And, as a part of our efforts, we provide our professionals with a variety of learning and networking opportunities—including exposure to leaders, sponsors, coaches, and challenging assignments—to help accelerate their careers along the way. No two people learn in exactly the same way. So, we provide a range of resources including live classrooms, team-based learning, and eLearning. DU: The Leadership Center in India, our state-of-the-art, world-class learning Center in the Hyderabad offices is an extension of the Deloitte University (DU) in Westlake, Texas, and represents a tangible symbol of our commitment to our people’s growth and development. Explore DU: The Leadership Center in India