Analyst - CMG - Tech CoE - Digital Production

Hyderabad, Telangana, India

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Position Summary

Analyst – Digital Marketing - Technology CoE

Do you thrive on developing creative and innovative insights to solve complex challenges? Want to work on next-generation, cutting-edge products and services that deliver outstanding value and that are global in vision and scope? If yes, we need your expertise!

About Technology CoE

 

Technology CoE offers innovative solutions that enable CMG to execute with agility, drive closed-looped marketing, and achieve operational excellence; optimizes data, tools, people, and process.

  • Partners with various CMG channels to deliver data-driven insights in the form of dashboards/reports, which help make informed decisions
  • Provides end-to-end support around database management, reporting, and maintenance activities
  • Proactively identifies opportunities for automation and reporting

Work you will do

Your responsibilities and role demand:

  • Develop and execute marketing automation strategies using platforms such as Eloqua, Marketo, HubSpot, or Pardot.
  • Having experience in implementation and integration with Salesforce would be preferable.
  • Design and implement API integrations to streamline marketing processes and improve data flow between systems.
  • Maintain and optimize existing marketing automation workflows and API connections
  • Oversee data integration and consistency between systems, addressing any synchronization challenges.
  • Provide technical support across different tools and platforms, ensuring timely resolution of issues.
  • Perform routine system monitoring and maintenance, proactively addressing potential issues
  • Document processes, workflows, and integration setups for future reference and training purposes

Skills & Experience required:

  • 1-2 years of experience in marketing automation and API management.
  • Proficiency with marketing automation platforms (e.g., Eloqua, Marketo, HubSpot, Pardot).
  • Strong understanding of RESTful APIs and experience with API integration.
  • Excellent analytical skills and the ability to interpret data to drive decision-making.
  • Experience with CRM systems (e.g., Salesforce) is a plus.
  • Strong troubleshooting and problem-solving skills
  • Excellent communication and collaboration skills.
  • Ability to prioritize tasks and manage time effectively in a fast-paced environment.

Educational Requirements:

  • Bachelor's degree, preferably in Computer Science, Information Technology, Computer Engineering, or related IT discipline; or equivalent experience.

Work Timings: 2 pm to 11 pm 

#CBG_Technology #CBG_Analytics and tools #EagerForExcellence #CA-SM
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Requisition code: 208816