Deloitte US Client and Market Growth – Data Storyteller – Senior Analyst
About Deloitte US Client and Market Growth organization
U.S. India, Client and Market Growth organizations (CMG) drive the marketing programs, initiatives, and priority client-facing programs in the U.S. regions. India CMG is focused on quality and operational excellence and is constantly challenging and refining its business model to ensure proper support of marketing processes, services, and deliverables in the United States. Mission of CMG is to support, augment, and complement marketing efforts of Deloitte through the development of marketing and business development materials and services.
About Instrumentation Team
We enable stakeholders to tell their business impact stories through data-driven insights. We provide end–to-end solutions across the data to insights journey
- Generate insights out of data and provide actionable recommendations to business
- Partner with stakeholders to identify their business needs and build/leverage analytical solutions that best address their needs
- Provides end-to-end support around data analysis, data visualization, data science, data reporting and data storytelling
- Provide support to manage the integrity of processes, tools, and data
Work you will do
We are recruiting an expert for storytelling and insight generation at the senior analyst level as part of our team. This role will interface with variety of teams within the Client and Marketing Organization group and the firm. The individual must be creative and forward-thinking and must have the ability to uncover answers to the burning research questions through analysis of structured and unstructured data.
The professional has to analyze client and market data and execute programs that drive marketing effectiveness. He/she would be responsible for data mining/analysis including analyzing marketing performance data, connecting data from various sources, creating queries and reports, and working closely with the other teams in support of marketing programs. We are looking for motivated individuals who are eager to learn the heart of the business, deeply understand the unique needs and key business challenges of our different partners and possess an understanding of how our data and technology architecture can work to meet business objectives.
- Ideal candidate is someone who has 4-8 years of experience in insight generation and storytelling, presentation of analytical findings to different audience groups, and development of analytical reporting
- Effective presentation and story boarding skills with exposure to senior level presentations
- Demonstrates the ability to work through ambiguity with appropriate guidance
- Understands and identifies trends in data sets and relates them to business objectives
- Contributes toward project scoping and defining business questions in complex projects
- Supports collaborative projects and works with other data owners to deliver insights
- Excellent verbal and written English communication and organizational skills
- Make sense of the data to uncover insights that can drive actions and measurable outcomes.
- Intellectually curious and comfortable utilizing different systems and techniques to analyze data
- Use data analysis skills to clearly present complex information in a simple manner, discern business meaning, and recommend evidence-backed actions to stakeholders to influence optimization across marketing assets
- Passion to provide actionable recommendations using analytical techniques to drive ROI for marketing programs
- Understanding of the marketing funnel. Develop reports to meet the insights/analytics needs of brand and Marketing Professionals.
- Provide analytical and reporting support for industries and accounts, marketing campaigns, test and measurement design and post-campaign analysis
- Collaboratively identifies the best means to visually depict the intermediate, as well as final, data analytics results to achieve project goals and meet deadlines
- Ability to work in a matrixed organization and prioritize projects
- Ability to build rapport with clients and persuasive skills to promote and defend the design concept for the problem
- Demonstrates an understanding of Deloitte’s solutions, services, and offerings in all deliverables
Skillsets required:
- Strong storytelling and insight generation skills
- Excellent business written & oral communication skills
- Ability to identify pattern in data and convey the trends in a meaningful way
- Strong proficiency in Microsoft Office suite (MS Excel)
- Strong analytical thinking (including application of GenAI), data visualization, and problem-solving skills
- Strong understanding of a broad set of marketing activities: Campaigns, Marketing funnel, lead gen, events, digital marketing, SEO, social media, email marketing etc.
- Good Client management and relationship building abilities.
- Self-starter capable of regularly learning new technologies, as the market demands, while managing the workload of consistent high-profile project deliverables built for firm thought leaders
- Ability to work well in in-person and remote team situations
- Self-motivated and strong team player. Highly developed personal and professional ethics
- Intermediate level understanding of relational databases (query building, database analysis) and of Business Intelligence tools/technologies (Tableau, Qlik, etc.)
- Leverage data visualization techniques and tools (Tableau) to build/design/implement solutions and create visualizations
Educational Requirements:
- Any Graduation Degree
- Professional qualification (reputed institutes preferred):
- MBA
In addition, successful candidates will also have the following preferred skills:
- Ability to work independently, manage small engagements or parts of large engagements
- Strong problem solving and troubleshooting skills with the ability to exercise mature judgement.
Work Location: Hyderabad
Work Timings: 2 pm to 11 pm
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