Senior Analyst - Government & Public Services (GPS) – Data Analyst
Looking for a data analytics professional who can help establish a process/mechanism to measure the impact of Deloitte’s Marketing and Client Experience investments for the GPS Marketing ecosystem. The individual would be responsible for using marketing data to design, implement, develop, and maintain measurement reports and advance data-driven decision making. The individual will also provide consumable data and actionable insights that enable leaders to derive meaningful decisions that improve the internal and external client experiences. As a data expert, you will develop operationalization strategies for automated analytics measurement, connect data from multiple Marketing sources and develop insightful and actionable analyses that drive key business decisions.
What you’ll do
As a Data Expert in the GPS marketing team, you will provide digital analytics support to GPS marketing campaigns, activations for US & USI leadership, be collaborative, and have a proven ability to manage competing demands simultaneously. Day to day work involves analyzing data derived for all the marketing activities and drawing insights and presenting them to the leadership along with the suggestions to improve the ROI of future marketing activities.
· Stay abreast of business environment changes and marketing strategies adopted by key competitors, contributing to strategic conversations to advise and support the development of marketing campaigns.
· Develop data driven dashboards for the leadership for better execution of marketing activations.
· Build and deploy data models that can be used by marketers for developing data driven campaign strategies.
· Measure and report performance of all marketing activities and assess against goals (ROI and KPIs).
· Identify trends and insights and optimize spend and performance based on the insights.
· Brainstorm innovative growth strategies and utilize strong analytical visualizations to help evaluate end-to-end customer experience across multiple marketing channels and touch points.
· Create impactful and targeted insights to help SMPs and leaders take effective business decisions.
· Present analysis on marketing metrics to measure ROI to help focus on priority campaigns.
· Lead by example on innovative approaches and new tools by proactively sharing best practices.
The Team
The Government and Public Services (GPS) team provides solutions in support of market positioning and acquisition activities to maximize Deloitte’s revenue, relationships, and reputation in the Government marketplace. Strategic Marketing Planners (SMPs) are key marketing professionals in the Marketing and Communications team at Deloitte who convert business needs into powerful marketing strategies and impactful campaigns. The India team provides efficient, flexible, quality support to SMPs through innovative solutions that facilitate strategic decision making and works in collaboration with the US stakeholders in campaigns/activations, competitive intelligence support. Also, the team works closely with the US GPS channels under Client and Sales Excellence including Marketing and Communications, Information Management, Account Management, Competitive & Market Intelligence, Pursuits, and Strategy.
Skills and Competencies:
· 3-6 years of experience and strong understanding of data management techniques for developing and executing impactful data analytics strategies.
· Hands-on experience on developing SQL workflows and ETLs
· Should possess strong process knowledge on data transformation, business, and process knowledge to derive desired outcomes for meaningful decision making.
· Understanding of marketing roles in a professional services firm - marketing communications, campaigns, operations, and reporting would be an added advantage.
· Strong computing, analytical, statistical, and problem-solving skills.
· Excellent business written & oral communication skills.
· Good Client management and relationship building abilities. Persuasive communication skills with an ability to gain consensus.
· Self-starter capable of regularly learning new technologies, as the market demands, while managing the workload of consistent high-profile project deliverables built for firm thought leaders.
· Ability to work well in in-person and remote team situations.
· Motivated and strong team player. Highly developed personal and professional ethics.
· Proficiency in Microsoft Office suite.
Location & Timings
Location: Hyderabad
Timings: 2 PM - 11 PM
Recruiting Tips
From developing a standout resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters.
Benefits
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.
#CA-MD
#CAB-AB
Senior Analyst - Government & Public Services (GPS) – Data Analyst
Looking for a data analytics professional who can help establish a process/mechanism to measure the impact of Deloitte’s Marketing and Client Experience investments for the GPS Marketing ecosystem. The individual would be responsible for using marketing data to design, implement, develop, and maintain measurement reports and advance data-driven decision making. The individual will also provide consumable data and actionable insights that enable leaders to derive meaningful decisions that improve the internal and external client experiences. As a data expert, you will develop operationalization strategies for automated analytics measurement, connect data from multiple Marketing sources and develop insightful and actionable analyses that drive key business decisions.
What you’ll do
As a Data Expert in the GPS marketing team, you will provide digital analytics support to GPS marketing campaigns, activations for US & USI leadership, be collaborative, and have a proven ability to manage competing demands simultaneously. Day to day work involves analyzing data derived for all the marketing activities and drawing insights and presenting them to the leadership along with the suggestions to improve the ROI of future marketing activities.
· Stay abreast of business environment changes and marketing strategies adopted by key competitors, contributing to strategic conversations to advise and support the development of marketing campaigns.
· Develop data driven dashboards for the leadership for better execution of marketing activations.
· Build and deploy data models that can be used by marketers for developing data driven campaign strategies.
· Measure and report performance of all marketing activities and assess against goals (ROI and KPIs).
· Identify trends and insights and optimize spend and performance based on the insights.
· Brainstorm innovative growth strategies and utilize strong analytical visualizations to help evaluate end-to-end customer experience across multiple marketing channels and touch points.
· Create impactful and targeted insights to help SMPs and leaders take effective business decisions.
· Present analysis on marketing metrics to measure ROI to help focus on priority campaigns.
· Lead by example on innovative approaches and new tools by proactively sharing best practices.
The Team
The Government and Public Services (GPS) team provides solutions in support of market positioning and acquisition activities to maximize Deloitte’s revenue, relationships, and reputation in the Government marketplace. Strategic Marketing Planners (SMPs) are key marketing professionals in the Marketing and Communications team at Deloitte who convert business needs into powerful marketing strategies and impactful campaigns. The India team provides efficient, flexible, quality support to SMPs through innovative solutions that facilitate strategic decision making and works in collaboration with the US stakeholders in campaigns/activations, competitive intelligence support. Also, the team works closely with the US GPS channels under Client and Sales Excellence including Marketing and Communications, Information Management, Account Management, Competitive & Market Intelligence, Pursuits, and Strategy.
Skills and Competencies:
· 3-6 years of experience and strong understanding of data management techniques for developing and executing impactful data analytics strategies.
· Hands-on experience on developing SQL workflows and ETLs
· Should possess strong process knowledge on data transformation, business, and process knowledge to derive desired outcomes for meaningful decision making.
· Understanding of marketing roles in a professional services firm - marketing communications, campaigns, operations, and reporting would be an added advantage.
· Strong computing, analytical, statistical, and problem-solving skills.
· Excellent business written & oral communication skills.
· Good Client management and relationship building abilities. Persuasive communication skills with an ability to gain consensus.
· Self-starter capable of regularly learning new technologies, as the market demands, while managing the workload of consistent high-profile project deliverables built for firm thought leaders.
· Ability to work well in in-person and remote team situations.
· Motivated and strong team player. Highly developed personal and professional ethics.
· Proficiency in Microsoft Office suite.
Location & Timings
Location: Hyderabad
Timings: 2 PM - 11 PM
Recruiting Tips
From developing a standout resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters.
Benefits
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.
#CA-MD
#CAB-AB