Assistant Manager – Brand Research & Insights - Government & Public Services (GPS) Marketing
Description
Looking for a market intelligence professional, with knowledge of primary and secondary marketing research methodologies and tools and demonstrated experience in competitive and landscape analyses. An individual who can act as an information liaison for marketing leaders by thoroughly investigating the business landscape and developing meaningful, insights that enable leaders to stay abreast of emerging trends and devise research-driven B2B marketing campaigns.
Key skills and professional experience
· Overall, 6+ years’ experience with at least 5 years of relevant quantitative/qualitative market research experience
· Use quantitative and qualitative research to analyze business competitors and make business-driven decisions regarding B2B market positioning
· Facilitate quantitative and qualitative research to surface insights and inform marketing strategies and campaigns
· Build relationships, share new ideas, and work with teams. Someone who has a flair for marketing research is open to learning, and can quickly adapt to changing business requirements
· Exhibit ability to analyze, organize, and present information in a structured manner with clear observations and actionable recommendations
· Strong client and project management skills with proven experience in providing advice to senior executives
· Contribute to the development and continuous improvement of research processes, tools, templates, and the team
· Have responsibility across multiple, concurrent projects. Adjust to shifting priorities, and stringent deadlines, to prioritize and accomplish tasks
Market intelligence, research, analysis, and insights
· Sound knowledge of professional services marketing, digital platforms, and secondary research skills
· Exposure to specific marketing and media monitoring tools such as Sprinklr, SemRush, BrightEdge, and QUID
· Strong reviewing skills and attention to detail. Derive strategic insights and help the management to make effective decisions
· Good understanding of social media platforms – Facebook, X, LinkedIn, etc.
· Provide key management reports and analyses to support practice development strategy and management decisions
· Work on projects related to competitive and market intelligence, persona research, share of voice reports, social profile audits, etc.
Must have skills and experience:
· Experience and ability to work with US-based marketing and business professionals
· Ability to understand the big picture and deliver as per the expectations with limited guidance
· Advanced knowledge of MS Office platforms, especially Tableau, Excel, and PowerPoint
· Excellent verbal and written communication skills in English
· Excellent team player with experience working in virtual teams
The team
The Government and Public Services (GPS) team provides solutions to support market positioning and acquisition activities, maximizing Deloitte’s revenue, relationships, and reputation in the Government marketplace. The USI Market Intelligence team supports Strategic Marketers in developing and implementing business-wide marketing strategies. The team provides a wide range of services, which help the Marketers and Partners, Principals, and Directors (PPDs) expand client relationships and build Deloitte’s presence and reputation in the market. It develops research-based insights through company and executive profiles, persona research, share of voice, research material, competitive intelligence, and marketing brochures to equip leadership teams drive strategic initiatives and win business for the firm.
Qualifications and Experience
· 6+ years of professional experience in market research, competitive and market intelligence
· Any Graduate Degree and MBA (full-time with marketing specialization preferred)
Location & Timings
Location: Hyderabad
Timings: 2 PM - 11 PM
How you’ll grow
At Deloitte, we’ve invested a great deal to create a rich environment in which our professionals can grow. We want all our people to develop in their own way, playing to their own strengths as they hone their leadership skills. And, as a part of our efforts, we provide our professionals with a variety of learning and networking opportunities—including exposure to leaders, sponsors, coaches, and challenging assignments—to help accelerate their careers along the way. No two people learn in the same way. So, we provide a range of resources including live classrooms, team-based learning, and eLearning. DU: The Leadership Center in India, our state-of-the-art, world-class learning Center in the Hyderabad offices is an extension of the Deloitte University (DU) in Westlake, Texas, and represents a tangible symbol of our commitment to our people’s growth and development. Explore DU: The Leadership Center in India
Benefits
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.
Deloitte’s culture
Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture that is inclusive, invites authenticity, leverages our diversity, and where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.
Corporate citizenship
Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people, and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte’s impact on the world.
CBG_Research
#CA-MD
#CAB-AB